Vision Statement:
To be universally recognized as one of the best wine producers of the world.
Key Mission Statement:
The Madeira Wine Company is committed to preserving vineyards and the growers, producing, ageing and selling the highest quality wines which exceed the expectations of all of our stakeholders. The company takes advantage of the digital ecosystem to reach and better serve its customers, wherever they are, whenever they need. The company is dedicated through continued innovation to improving quality, efficiency and profitability. Through our businesses and our actions, we work towards making a positive global impact on the society and the environment.
Values:
- Quality
- Integrity
- Knowledge
- Security
- Innovation
- Passion
