The Madeira Wine Company, S.A. (MWC) was originally started as an association, founded in 1913 by a number of Madeira wine producing companies, who decided to join forces in order to maximize their global exposure and minimize overheads in a world where the export market was experiencing an all-time low. During the inter-war years, the old family firms of Blandy’s and Leacock joined, followed immediately post-war by Miles and Cossart Gordon, thereby creating the largest producer and exporter of Madeira wine. Whatever the size, the maintaining of the unique characteristics and style of each individual firm was at the core of the association.